Trade Exhibition Staff Training

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"Master the art of trade show success — stand out, engage, and close the deal with confidence."

Preparation is essential: It’s better not to go to a trade show than to go unprepared.

Step into the spotlight and turn trade shows into triumphs. Trade Exhibition Staff Training equips you with everything you need to dominate the exhibition floor — from commanding attention at your booth to mastering the art of high-impact conversations. Learn to qualify leads, engage the right prospects, and create memorable experiences that leave lasting impressions. Whether you're setting up your first booth or aiming to sharpen your skills, this course transforms beginners into trade show champions. Your brand deserves more than just a presence — it deserves to be unforgettable.

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Learning Objectives

By the end of this course, you will be able to:

Prepare strategically for trade shows by mastering pre-show logistics, scheduling, and elevator pitches.
Design and set up an exhibition booth that stands out and aligns with brand identity.
Implement engaging booth experiences that highlight products and captivate attendees.
Apply best practices during live exhibitions to create memorable and professional brand impressions.
Use gamification and social media strategies to boost booth engagement and customer interaction.
Qualify visitors effectively through strategic questioning, body language reading, and listening skills.
Engage high-potential prospects while politely managing time-wasters and handling competitors.
Master rules of engagement, including open-ended questioning, commitment building, and capturing prospect data.
Maintain a welcoming, professional booth environment and observe customer behaviors for continuous improvement.
Follow up post-show to rank leads, build relationships, and maximize event ROI.

Course curriculum

1. Welcome
2. Overview
3. Course Objectives
1. Overview
2. Getting Ready for Physical Needs
3. Physical Issues
4. Crafting a Powerful Elevator Pitch
5. Building Your Event Schedule
6. Creating a schedule
7. Building Connections with Visitors
8. Scenario Exploration
9. Module 2 || Review Questions
1. Overview
2. Making Your Booth Pop
3. Standing out
4. Preparing a Booth Setup Guide
5. Creating your Booth Checklist
6. Incorporating Technology into Your Booth
7. Finding Prime Booth Locations
8. Scenario Exploration
9. Module 3 || Review Questions
1. Overview
2. Designing Effective Booth Signs
3. Creating Signs
4. Aligning Your Booth with Your Brand Identity
5. Setting Up a Confidential Meeting Space
6. Creating private Area
7. Delivering a Clear Core Message
8. Scenario Exploration
9. Module 4 || Review Questions
1. Overview
2. Clarifying Company Goals
3. Setting Company objectives
4. Showcasing Your Product Effectively
5. Highlighting product
6. Creating a Memorable Experience
7. Be Memorable
8. Using Social Media for Event Success
9. Scenario Exploration
10. Module 5 || Review Questions
1. Overview
2. Essential Booth Etiquette
3. Do's and Dont's
4. Using Games to Boost Engagement
5. Exploring the Event Floor
6. Minimizing Booth Distractions
7. Removing Distractions
8. Scenario Exploration
9. Module 6 || Review Questions
1. Overview
2. Preparing Answers in Advance
3. Know the Answer
4. Asking the Right Questions
5. Reading Visitor Body Language
6. Strengthening Listening Techniques
7. Learning to listen
8. Scenario Exploration
9. Module 7 || Review Questions
1. Overview
2. Identifying Potential Clients
3. Identifying Prospects
4. Spotting and Letting Go of Non-Prospects
5. Identifying Time Wasters
6. Engaging the Media
7. Building press Kit
8. Understanding the Competition
9. Knowing your competitors
10. Scenario Exploration
11. Module 8 || Review Questions
1. Overview
2. Begin Conversations with Open Questions
3. Building open-Ended Questions
4. Capturing Lead Details Accurately
5. Ways to record prospect information
6. Delivering a Targeted Message
7. Securing Next Steps from Prospects
8. Scenario Exploration
9. Module 9 || Review Questions
1. Overview
2. Creating an Inviting Booth Atmosphere
3. Creating welcoming environment
4. Handling Business Cards Professionally
5. Enhancing Awareness and Observation
6. Improving observation Skills
7. Representing Your Brand Off the Floor
8. Being Prepared
9. Scenario Exploration
10. Module 10 || Review Questions
1. Overview
2. Organizing and Prioritizing Leads
3. Connecting with Leads Post-Show
4. Follow up leads
5. Distributing Materials Quickly
6. Ranking your leads
7. Reflecting and Improving
8. What/when to send information
9. Scenario Exploration
10. Module 11 || Review Questions
1. Introduction
2. Feedback
3. Action Plan
1. Recommended Reading List

About this course

$80.00
102 lessons

Study Model

Self-Paced
Duration

4 – 5 hrs
Accreditation

CPD Accredited Certificate Included
Skill Level

Intermediate