"Master the art of trade show success — stand out, engage, and close the deal with confidence."

Preparation is essential: It’s better not to go to a trade show than to go unprepared.

Step into the spotlight and turn trade shows into triumphs. Trade Exhibition Staff Training equips you with everything you need to dominate the exhibition floor — from commanding attention at your booth to mastering the art of high-impact conversations. Learn to qualify leads, engage the right prospects, and create memorable experiences that leave lasting impressions. Whether you're setting up your first booth or aiming to sharpen your skills, this course transforms beginners into trade show champions. Your brand deserves more than just a presence — it deserves to be unforgettable.
Enroll Today for Only $25 (Certificate Included)

Learning Objectives

By the end of this course, you will be able to:

  • Prepare strategically for trade shows by mastering pre-show logistics, scheduling, and elevator pitches.

  • Design and set up an exhibition booth that stands out and aligns with brand identity.

  • Implement engaging booth experiences that highlight products and captivate attendees.

  • Apply best practices during live exhibitions to create memorable and professional brand impressions.

  • Use gamification and social media strategies to boost booth engagement and customer interaction.

  • Qualify visitors effectively through strategic questioning, body language reading, and listening skills.

  • Engage high-potential prospects while politely managing time-wasters and handling competitors.

  • Master rules of engagement, including open-ended questioning, commitment building, and capturing prospect data.

  • Maintain a welcoming, professional booth environment and observe customer behaviors for continuous improvement.

  • Follow up post-show to rank leads, build relationships, and maximize event ROI.

Course curriculum

    1. How to Navigate Your Course

    1. Overview

    2. Learning Goals

    1. Overview

    2. Getting Ready for Physical Needs

    3. Exercise || Preparing for Physical Challenges

    4. Crafting a Powerful Elevator Pitch

    5. Building Your Event Schedule

    6. Exercise || Drafting Your Event Timeline

    7. Building Connections with Visitors

    8. Scenario Exploration

    9. Module 2 || Review Questions

    1. Overview

    2. Making Your Booth Pop

    3. Exercise || Creating a Standout Booth

    4. Preparing a Booth Setup Guide

    5. Exercise || Drafting a Setup Checklist

    6. Incorporating Technology into Your Booth

    7. Finding Prime Booth Locations

    8. Scenario Exploration

    9. Module 3 || Review Questions

    1. Overview

    2. Designing Effective Booth Signs

    3. Exercise || Making Your Signage

    4. Aligning Your Booth with Your Brand Identity

    5. Setting Up a Confidential Meeting Space

    6. Exercise || Designing a Private Booth Space

    7. Delivering a Clear Core Message

    8. Scenario Exploration

    9. Module 4 || Review Questions

    1. Overview

    2. Clarifying Company Goals

    3. Exercise || Setting Clear Objectives

    4. Showcasing Your Product Effectively

    5. Exercise || Product Spotlight Activity

    6. Creating a Memorable Experience

    7. Exercise || Planning a Memorable Action

    8. Using Social Media for Event Success

    9. Scenario Exploration

    10. Module 5 || Review Questions

About this course

  • $25.00
  • 103 lessons

  • Study Model

    Online - Certificate of Completion Included

  • Duration

    4 – 5 hrs

  • Accreditation

    Pending

  • Skill Level