“Market smart. Influence louder. Grow faster.”
Unleash Your Digital Voice. Master Every Platform. Lead the Conversation.
Learning Objectives
By the end of this course, you will be able to:
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Assess the strengths and weaknesses of major social media platforms including Facebook, Twitter, Instagram, and LinkedIn.
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Develop platform-specific strategies to engage targeted audiences with tailored content and voice.
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Create optimized YouTube channels with effective tagging and compelling video content.
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Harness the potential of Pinterest boards and power pins to visually drive traffic.
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Implement professional networking tactics on LinkedIn for B2B marketing success.
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Utilize Google+ features (or similar legacy learnings) to enhance SEO and community interaction.
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Design Snapchat ads that speak to younger audiences with clear objectives and ROI tracking.
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Launch Instagram campaigns using niche alignment and performance-focused hashtags.
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Leverage Tumblr’s blogging and image-sharing tools to foster engagement and collaboration.
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Track and measure social media performance using built-in analytics and third-party tools for continuous improvement.
Course curriculum
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How to Navigate Your Course
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Overview
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Learning Goals
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Overview
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Advantages and Limitations
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Engagement Metrics
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Content and Link Sharing
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Activity: Creating Effective Posts
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Analytics and Performance Tracking
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Scenario Exploration
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Module 2 || Review Questions
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Overview
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Advantages and Limitations
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Channel
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Content and Voice
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Activity || Content
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Analytics and Performance Tracking
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Scenario Exploration
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Module 3 || Review Questions
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Overview
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Advantages and Limitations
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Voice
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Activity || Voice and Tone
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Content and Link Sharing
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Analytics and Performance Tracking
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Scenario Exploration
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Module 4 || Review Questions
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Overview
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Advantages and Limitations
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Optimize Search in Profile
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Activity || Keywords
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Content and Link Sharing
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Activity || Groups
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Analytics and Performance Tracking
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Scenario Exploration
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Module 5 || Review Questions
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About this course
- $25.00
- 88 lessons