Turn Posts into Power—Master Social Media at Work.

Own Your Voice. Protect Your Brand. Post with Purpose. Become the Leader Your Company Needs on Social Media.

Step into the digital spotlight with confidence. This course equips professionals to navigate social media at work with clarity, strategy, and control. You’ll learn how to craft compliant policies, protect your company’s voice, and communicate with authenticity. From securing data to building brand trust, we empower you to harness social media as a force for good—not chaos. This training goes beyond the basics—it's about building culture, confidence, and community, one post at a time. Level up and lead the conversation.
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Learning Objectives

By the end of this course , you will be able to:

  • Explain the core principles and functions of social media in the workplace.

  • Develop and maintain an adaptive social media policy aligned with legal and ethical standards.

  • Implement onboarding processes that integrate social media compliance training for new hires.

  • Define and manage a living document to support evolving social media strategies.

  • Enforce password protection and digital confidentiality for social media use.

  • Apply best practices for respectful, transparent, and professional social media engagement.

  • Identify and mitigate online behaviors like trolling, bullying, and groupthink.

  • Use social media as a tool for constructive two-way communication and customer engagement.

  • Recognize the business benefits of social media, from brand loyalty to real-time feedback.

  • Integrate customer feedback loops to enhance brand image and product development.

Course curriculum

    1. Welcome

    2. Overview

    3. Learning Goals

    1. Overview

    2. Exploring Digital Communities

    3. Worksheet: || Identifying online communities

    4. The Role of User-Generated Content

    5. Sharing Knowledge and Insights

    6. Worksheet: || Methods of Information Sharing

    7. Tools for Digital Communication

    8. Scenario Exploration

    9. Module 2 || Review Questions

    1. Overview

    2. Treating Your Policy as a Living Document

    3. Worksheet: || Creating a living document

    4. Assigning a Social Media Officer

    5. Defining Shareable and Restricted Content

    6. Worksheet: || What to share and not to share

    7. Understanding Legal and Ethical Guidelines

    8. Worksheet: || Recognizing illegal and unethical behavior

    9. Scenario Exploration

    10. Module 3 || Review Questions

    1. Overview

    2. Incorporating Policy into Onboarding

    3. Let Common Sense Lead the Way

    4. Avoiding Inappropriate Content

    5. Worksheet: || New Hire Orientation

    6. Guidelines for Personal and Promotional Posts

    7. Scenario Exploration

    8. Module 4 || Review Questions

    1. Overview

    2. Understanding What a Living Document Means

    3. Worksheet: || Offensive Materials

    4. Setting a Revision Schedule

    5. Designating Responsibility for Updates

    6. Managing Change Effectively

    7. Worksheet: || Characteristics of a living document

    8. Scenario Exploration

    9. Module 5 || Review Questions

    1. Overview

    2. Creating Strong Password Practices

    3. Worksheet:|| Password Rules

    4. Continuous Monitoring of Accounts

    5. Confidentiality and Data Protection

    6. Safeguarding Intellectual Property

    7. Scenario Exploration

    8. Module 6 || Review Questions

About this course

  • $85.00
  • 96 lessons

  • Study Model

    Self-Paced

  • Duration

    6 – 7 hrs

  • Accreditation

    CPD Accredited Certificate Included

  • Skill Level

    Intermediate - Advanced