Public Relations

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"Command the Conversation. Master the Moment."

Own Every Introduction. Lead Every Story. Build a Network That Carries Your Name Beyond the Room.

Unlock the power to shape perceptions and drive influence with our Public Relations course. You will discover how to network strategically, build magnetic personal brands, and communicate with impact across media platforms. By mastering introductions, storytelling, crisis management, and social media tools, you will gain practical skills to dominate every room you enter. Step into a future where you control your narrative and expand your opportunities — your journey to becoming a public relations force starts here.

Enroll Now for Only $25 (Certificate Included)

Learning Objectives

By the end of this course, you will be able to:

Apply strategic networking techniques to communicate value and build influential relationships.
Minimize nervousness and maximize confidence during professional introductions and networking opportunities.
Execute effective meet-and-greet strategies using conversation management techniques.
Dress appropriately for different networking events to create positive first impressions aligned with brand image.
Craft professional business letters, reports, proposals, and executive summaries to enhance written communication.
Set and achieve clear, actionable goals using the SMART framework to drive professional development.
Manage relationships with television, print, and digital media to amplify personal and organizational messaging.
Develop crisis communication plans and manage organizational reputation during issues and crises.
Leverage social media tools like blogs, podcasts, wikis, and RSS feeds to broaden PR reach.
Enhance internal communication with employees to foster a positive workplace and strengthen organizational networks.

Course curriculum

1. How to Navigate Your Course
1. Welcome!
2. Overview
3. Learning Goals
1. Overview
2. Crafting a Memorable Introduction
3. Activity || MEETS Framework
4. Nailing the First Impression
5. Activity || The Five B’s Approach
6. Scenario Exploration
7. Module 2 || Review Questions
1. Overview
2. Overcoming Networking Anxiety
3. Activity || Confidence Boosting Tactics
4. Making the Most of Business Cards
5. Activity || Smart Card Usage
6. Remembering Names with Ease
7. Activity || CARE Method
8. Scenario Exploration
9. Module 3 || Review Questions
1. Overview
2. The Three-Step Networking Formula
3. Activity || Meet, Monitor, and Move
4. Four Levels of Meaningful Conversation
5. Activity || Conversation Depth Levels
6. Scenario Exploration Part 1
7. Activity || Realistic Meet & Greet Scenarios
8. Scenario Exploration Part 2
9. Activity || Conversation Flow
10. Scenario Exploration
11. Module 4 || Review Questions
1. Overview
2. Understanding the Psychology of Colors
3. Activity || Color & Perception
4. Decoding Dress Codes
5. Choosing the Right Outfit
6. Activity || PEAR Strategy
7. Scenario Exploration
8. Module 5 || Review Questions
1. Overview
2. Writing Business Letters That Work
3. Activity || 7 Key Elements of Business Letters
4. Crafting Strong Proposals
5. Activity || Proposal Writing Practice
6. Writing Informative Reports
7. Activity || Report Components
8. Developing Executive Summaries
9. Activity || Executive Summary Skills
10. Scenario Exploration
11. Module 6 || Review Questions
1. Overview
2. Clarifying the Purpose of Goals
3. Using the SMART Method
4. Activity || SMART Goal Practice
5. Supporting Others in Goal Planning
6. Scenario Exploration
7. Module 7 || Review Questions
1. Overview
2. Communicating Through Television
3. Activity || TV Messaging Techniques
4. Working with Print Media
5. Creating a Strong Digital Presence
6. Scenario Exploration
7. Module 8 || Review Questions
1. Overview
2. Assessing the Severity of a Crisis
3. Activity || Crisis Evaluation
4. Providing Constructive Feedback
5. Activity || RUN Model
6. Outlining a Communication Strategy
7. Activity || Creating the Plan
8. Monitoring Communication Effectiveness
9. Activity || Crisis Tracking
10. Scenario Exploration
11. Module 9 || Review Questions
1. Overview
2. Blogging for PR
3. Using Wikis as Collaborative Tools
4. Sharing Content via Podcasts
5. Leveraging Social Bookmarking
6. Understanding RSS Feeds
7. Activity || Social Media in Practice
8. Scenario Exploration
9. Module 10 || Review Questions
1. Overview
2. Enhancing Verbal Communication
3. Mastering Body Language
4. Activity || Nonverbal Cues
5. Polishing Your Email Etiquette
6. Activity || Writing Professional Emails
7. Sharpening Negotiation Techniques
8. Activity || Practicing Negotiation
9. Creating a Lasting Impression
10. Activity || Making an Impact
11. Scenario Exploration
12. Module 11 || Review Questions
1. Introduction
2. Feedback
1. Action Plan
2. Recommended Reading List

About this course

$25.00
100 lessons

Study Model

Online - Certificate of Completion Included
Duration

6 – 7 hrs
Accreditation

Pending
Skill Level