"Unlock unstoppable growth — master the art of Prospecting and Lead Generation to dominate your market!"

"Conquer Every Conversation. Build Unbreakable Leads. Become the Driving Force Behind Your Success."

Prospecting and Lead Generation empower you to build an unstoppable sales engine. In this course, you will master both traditional and modern methods, discover how to engage prospects authentically, and forge relationships that drive success. You will start with understanding your ideal client and progress into deploying powerful communication strategies that convert. By combining innovation with proven techniques, you will move beyond cold selling to create loyal customers. Get ready to transform your pipeline into a powerhouse of opportunity — where each lead becomes a stepping stone to extraordinary growth.
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Learning Objectives

By the end of this course, you will be able to:

  • Prioritize prospecting activities to systematically build a qualified sales pipeline.

  • Implement traditional marketing methods like cold calling, direct mail, and networking effectively.

  • Utilize new marketing methods, including social media, SEM, and email marketing, to maximize reach.

  • Generate high-quality leads through branding, webinars, blogs, and engaging videos.

  • Avoid common lead generation mistakes that hinder conversion and growth.

  • Educate prospects by creating standout content that fulfills customer needs and differentiates your brand.

  • Manage and optimize the sales pipeline from initial contact through to closing with confidence.

  • Follow up with prospects using strategic, personalized communication to enhance conversion rates.

  • Track prospecting activity rigorously and assess ROI to refine lead generation strategies.

  • Transform leads into loyal customers by building relationships based on trust, reliability, and professionalism.

Course curriculum

    1. Welcome!

    2. Overview

    3. Learning Goals

    1. Overview

    2. Make Prospecting a Daily Priority

    3. Define Your Ideal Client

    4. Worksheet: || Ideal

    5. Select Effective Prospecting Strategies

    6. Worksheet: || Habit

    7. Turn Prospecting into a Consistent Routine

    8. Scenario Exploration

    9. Module 2 || Review Questions

    1. Overview

    2. Mastering Cold Calling

    3. Using Direct Mail Effectively

    4. Participating in Trade Shows

    5. Worksheet: || Direct Mail

    6. Networking for New Connections

    7. Scenario Exploration

    8. Module 3 || Review Questions

    1. Overview

    2. Leveraging Social Media

    3. Search Engine Marketing Basics

    4. Crafting Effective Email Campaigns

    5. Worksheet: || Email

    6. Getting Started with Display Ads

    7. Scenario Exploration

    8. Module 4 || Review Questions

    1. Overview

    2. Build Your Personal or Business Brand

    3. Hosting Value-Driven Webinars

    4. Starting a Business Blog

    5. Worksheet: || Brand

    6. Using Engaging Videos to Generate Interest

    7. Worksheet: || Blogs

    8. Scenario Exploration

    9. Module 5 || Review Questions

    1. Overview

    2. Don’t Limit Your Marketing Channels

    3. Worksheet:|| Channels

    4. Always Deliver Value First

    5. Avoid Disconnects with Prospects

    6. Don’t Let Fear Hold You Back

    7. Worksheet: || Excuses

    8. Scenario Exploration

    9. Module 6 || Review Questions

About this course

  • $50.00
  • 87 lessons

  • Study Model

    Self-Paced

  • Duration

    6 – 7 hrs

  • Accreditation

    CPD Accredited

  • Skill Level

    Intermediate - Advanced