"Master the art of digital dominance – craft campaigns that captivate, convert, and conquer."
Own Your Online Space. Shape Brands, Build Movements, and Set the Digital World on Fire!
Learning Objectives
By the end of this course, you will be able to:
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Conduct a comprehensive SWOT analysis to shape internet marketing strategies.
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Apply market research techniques to define pricing, products, and target audiences effectively.
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Implement real-time marketing strategies using dynamic content and live engagement.
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Build and manage strong brand identities across all digital platforms.
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Create powerful social media communities with a personal, authentic brand voice.
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Generate high-quality content to drive customer interaction and loyalty online.
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Optimize websites using SEO fundamentals to boost visibility and ranking.
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Design lead capture systems and manage customer relationships for maximum conversion.
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Develop and tweak online marketing campaigns tailored to specific target audiences.
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Monitor marketing performance and refine strategies using analytics and customer feedback.
Course curriculum
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How to Navigate Your Course
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Welcome!
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Overview
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Learning Goals
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Overview
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Strengths
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Weaknesses
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Opportunities
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Threats
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Activity || SWOT
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Scenario Exploration
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Module 2 || Review Questions
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Overview
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Consume Diverse Media
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Determine Ideal Pricing
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Activity || Pricing Strategy
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Enhancing Products
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Activity || Product Improvements
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Define Your Audience
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Activity || Audience Targeting
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Scenario Exploration
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Module 3 || Review Questions
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Overview
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Create Engaging Content
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Activity || Dynamic Messaging
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Build Engagement, Grow Followers
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Always Stay Prepared
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Activity || Monitor & React
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Right Message, Right Time
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Scenario Exploration
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Module 4 || Review Questions
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Overview
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Every Interaction Shapes Perception
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Activity || Brand Touchpoints
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Consistency Across Channels
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Activity || Brand Design
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Highlight What Makes You Unique
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Activity || Positioning
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Proactive Brand Management
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Activity || Managing Your Brand
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Scenario Exploration
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Module 5 || Review Questions
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About this course
- $25.00
- 100 lessons