Course curriculum
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Learning Objectives
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Lesson 1 || Why Sales Is More Than Selling
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Activity || Self-Reflection
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Lesson 2 || Suggestive Selling, Cross-Selling, Upselling — What’s the Difference?
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Practice || Activity
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Lesson 3 || How to Sell Without Sounding Like a Salesperson
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Knowledge Check
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Activity || Tiing, Tone, Trust
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Knowledge Check
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Final Reflection
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Activity || Final Reflection & Personal Action Plan
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Module Wrap-Up
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Learning Objectives
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Lesson 1 || What Really Drives Guest Decisions?
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Activity || Match item to buying trigger
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Lesson 2 || Reading the Room - Spotting Sales Opportunities
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Lesson 3 || Emotional Intelligence in Sales Conversations
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Ativity || Emotional States
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Lesson 4 || Guest Types & How to Approach Them
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What’s a Buyer Persona?
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The 5 Core Hospitality Buyer Personas
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The Decisive Spender
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The Experience Seeker
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The Business Diner
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The Comfort Seeker
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The Social Sharer
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Activity || Personas
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Tip
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Activity || Final Reflection
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Knowledge Check
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Worksheet || Action Plan — Match the Moment
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Module Wrap-Up
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Intro || Why Suggestive Selling Matters
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Lesson 1 || What is Suggestive Selling?
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Activity || Is it Suggestive Selling?
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Lesson 2 || The Psychology behind the Pitch
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Lesson 3 || Language that Sells without Selling
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Activity || Language that Sells without Selling
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Lesson 4 || Suggestive Selling in Real Time
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Scenario-based quiz
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Module 3 || Quiz
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Introduction and Learning Objectives
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Lesson 1 || What’s the Difference? Upselling vs Cross-Selling
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Lesson 2 || Why it Works - Psychology behind the sale
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Activity || Psychology behind the sale
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Lesson 3 || How to Upsell Using Tiered Options
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Lesson 3.1 || Why Use Tiered Upselling?
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Lesson 3.2 || How to Use Tiered Upselling in Conversation
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Lesson 3 || Activity
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Tips for Success
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Lesson 4 || Cross-Selling Without Sounding Pushy
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Activity: Match & Create
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Lesson 4.5 || When and How to Upsell & Cross-Sell
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Activity || Upselling & Cross-Selling Timing Practice
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Self-Feedback
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Quiz || Module 4
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Learning Objectives
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Lesson 1 || What Is Ethical Selling?
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Key Ideas
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Activity
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Lesson 2 || Ethical vs Manipulative Language
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Mini Activity: Spot the Manipulation
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Lesson 3 || The Guest-Centered Approach
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Self-Paced Exercise
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Lesson 4 || Building Trust Through Selling
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Trust-Building Tips
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Trust Tracker
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Quiz || Module 5
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Learning Objectives
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Lesson 1 || Why Guests Say No — And What They Actually Mean || Content
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Mindset Shift
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Scenario-based Activity || Handling Rejections & Objections Gracefully
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Activity: Personal Reflection
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Lesson 2 || Reframing Without Pressure
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3-Step Reframe Script
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Objection Reframe Script Templates
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Activity || Practice
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Lesson 3 || Staying Warm When the Guest Says “No”
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Activity || Emotion Audit
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Lesson 4 || Rejection Roleplays
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Objection Tracker
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Quiz || Lesson 4
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End-of-Module Reflection
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About this course
- Free
- 95 lessons
- 0 hours of video content