"Master the Art of Influence — Transform Your Brand, Command Your Market."

Ignite Your Marketing Power: Build Brands, Capture Hearts, and Create Unstoppable Growth in an Ever-Changing World.

Marketing Fundamentals empowers you to unleash your full potential in the competitive world of branding and influence. This course systematically reveals proven strategies to captivate customers, build loyalty, and avoid costly mistakes. You will explore cutting-edge marketing types, master communication, and drive unstoppable growth with targeted, action-driven campaigns. Designed for professionals ready to elevate their game, this training equips you with tools to craft compelling messages, spark engagement, and dominate your market with precision and creativity.
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Learning Objectives

By the end of this course , you will be able to:

  • Define your market and distinguish marketing from selling with a deep understanding of customer needs.

  • Identify and apply various types of marketing techniques (direct, active, inbound, outbound) strategically.

  • Explore innovative and emerging marketing approaches such as guerrilla, B2B, B2C, and promotional marketing.

  • Master the marketing mix (product, price, promotion, place) to align offerings with market demands.

  • Craft compelling, value-based communication that resonates with customers across diverse media.

  • Build meaningful, loyalty-driving customer relationships through responsive, respectful interactions.

  • Set powerful marketing goals focused on brand loyalty, repeat purchases, and informed content strategies.

  • Navigate customers through the marketing funnel from awareness to decisive action with impactful calls to action.

  • Recognize and avoid critical marketing mistakes, including poor social media management and lack of planning.

  • Develop a targeted, metrics-driven marketing strategy that adapts to customer feedback and evolving markets.

Course curriculum

    1. Welcome!

    2. Overview

    3. Learning Goals

    1. Overview

    2. Understanding What a Market Is

    3. Marketing vs. Selling: Key Differences

    4. Worksheet: || Brand Differentiation & Strategy

    5. Recognizing Customer Needs

    6. Defining Your Product or Service Offering

    7. Worksheet: || Define the Product

    8. Scenario Exploration

    9. 2 || Review Questions

    1. Overview

    2. Exploring Direct Marketing

    3. Worksheet: || Direct Marketing

    4. What is Active Marketing?

    5. Inbound Marketing Explained

    6. Understanding Outbound Marketing

    7. Scenario Exploration

    8. 3 || Review Questions

    1. Overview

    2. Creative Marketing: Guerrilla Tactics

    3. Marketing to Other Businesses (B2B)

    4. Worksheet: || B2B Marketing

    5. Marketing to Consumers (B2C)

    6. Using Promotions to Market

    7. Scenario Exploration

    8. 4 || Review Questions

    1. Overview

    2. Product Strategy

    3. Worksheet: || Product Life Cycle

    4. Pricing Your Offer

    5. Worksheet: || Pricing Strategy

    6. Promotion Tactics

    7. Distribution and Placement

    8. Worksheet: || Place (Distribution Strategy)

    9. Scenario Exploration

    10. 5 || Review Questions

    1. Overview

    2. Crafting an Effective Marketing Pitch

    3. Worksheet: || Pitch Practice

    4. Focus on Value Over Price

    5. Why Entertainment Matters in Messaging

    6. Choosing the Best Media Channels

    7. Worksheet: || Media Strategy

    8. Scenario Exploration

    9. 6 || Review Questions

About this course

  • $50.00
  • 95 lessons

  • Study Model

    Self-Paced

  • Duration

    7 – 8 hrs

  • Accreditation

    CPD Accredited

  • Skill Level

    Beginner